Letter from the CEO

About15: Letter from the CEO

Editorial open letter centered in a narrow column: a badge and heading sit above a multi-paragraph letter, followed by a signature row with an avatar, name, and role, and an optional set of CTA buttons. Built for founder stories that read like an actual letter rather than a bulleted pitch.

Installation

Swap YOUR_EMAIL and YOUR_KEY for the email and license key on your account. Find your license key on your account page.

Radix flavor

npx shadcn add "https://ui.beste.co/r/about15?email=YOUR_EMAIL&license_key=YOUR_KEY"

Base UI flavor

npx shadcn add "https://ui.beste.co/r-base/about15?email=YOUR_EMAIL&license_key=YOUR_KEY"

This installs the block to components/beste/block/about15.tsx and the badge, button, and avatar shadcn/ui primitives it depends on.

Quick start

The installed file exports about15Demo alongside the block: the exact props behind the preview above. Spread it to get a working letter section in one line.

import { About15, about15Demo } from "@/components/beste/block/about15";

export default function Page() {
  return <About15 {...about15Demo} />;
}

Then replace the demo with your own props. Written out, a trimmed setup looks like this:

import { About15 } from "@/components/beste/block/about15";

export default function Page() {
  return (
    <About15
      badge={{ label: "A Note from Our CEO", variant: "secondary" }}
      heading="Why we started this company"
      letter={
        "When we left our jobs, people thought we were crazy.\n\n" +
        "We had both felt the same frustration: rebuilding the same interfaces over and over.\n\n" +
        "So we built the tool we wished existed."
      }
      signature={{
        name: "Sarah Chen",
        role: "CEO & Co-Founder",
        avatar: { src: "https://images.unsplash.com/photo-1494790108377-be9c29b29330?w=100&h=100&fit=crop", alt: "Sarah Chen" },
      }}
      buttons={[{ label: "Join Our Mission", href: "https://beste.co" }]}
    />
  );
}

Props

type ButtonItem = {
  label: string;
  href?: string;
  variant?: "default" | "secondary" | "outline" | "ghost" | "link" | "destructive";
};

Behavior notes

• letter is a single string, not an array: the component calls letter.split("\n\n") and renders one <p> per resulting chunk, so paragraph breaks must be authored as literal double newlines in the prop value, not as separate array items.
• The avatar falls back to initials computed from signature.name.split(" ").map((n) => n[0]).join("") whenever signature.avatar is omitted or fails to load.
• Everything in the section, including the letter body, is centered in a max-w-3xl column; there is no left-aligned or two-column variant.
• The signature block and buttons are independently optional: a letter with no signature still renders the paragraphs, and a letter with no buttons simply omits the CTA row.