What we do

Three ways to work with us, and one of them is free.

Identity, the campaign that launches it, and the site that carries both. Everything below has a price, a lead time and a named person against it.

Start a project
Cinematographer framing a shot under warm studio lights
How we think

The brief is never the problem. It is the symptom.

Half of what we are hired to fix turns out to be a decision nobody has made yet. We would rather spend week one finding that than month three discovering it.

Polaris studio team gathered around a workspace
(01)

Argue early, at the cheapest moment

Everything is negotiable in week one and expensive in week nine. We front-load the disagreement on purpose.

(02)

Draw it before describing it

A strategy nobody can picture is a strategy nobody will follow. We bring pictures to the second meeting, not a deck.

(03)

Design for the worst case

The bad photograph, the long name, the sponsor lockup nobody planned for. If it holds there, it holds everywhere.

(04)

Hand over rules, not files

The work has to keep working after we leave. That means a system your team can run without calling us.

Nine weeks, and you know who owns each of them.

How it runs
1

Take the brief apart

A week with whoever wrote it. We come back with the problem restated, and often it is not the one on the page.

Week 1Lead: Founder and strategist
2

Two routes, drawn far apart

Not three variations of one idea. Two genuinely different answers, so choosing between them is a decision rather than a preference.

Weeks 2 to 4Lead: Creative director
3

One route, made real

The chosen direction becomes rules, files and the awkward cases. This is the longest stretch and the quietest one.

Weeks 5 to 8Lead: Design lead
4

Handover and the month after

We train the team that will run it and stay reachable while they do. The gap between a guideline and a working team is always wider than the guideline admits.

Week 9, then 30 daysLead: The whole team
Engagements

Two ways in, priced before the call.

Most projects

Fixed engagement

€38,000from, per project

One brief, one team, one date. Scope agreed in writing before a day of work happens, and anything outside it quoted before it starts.

  • Nine weeks from kickoff to handover
  • Two directions, one built out in full
  • Brand system, files and written rules
  • Thirty days of support after launch
  • The people you met run the work
For teams already moving

Studio retainer

€9,000a month, three-month minimum

A standing half of the studio for teams that ship continuously. Unused days do not roll, because a retainer that banks hours stops being a retainer.

  • Six studio days a month, yours to direct
  • A named lead who stays for the term
  • Fortnightly review in your own calendar
  • First call on the next opening
  • Cancel with thirty days, no exit fee
Before you ask

The questions that decide whether this is a fit.

A ninety-minute session where we take your brief apart with you and hand back the problem restated. No deck, no invoice, and no obligation. We do about one a fortnight and roughly half never become projects.

Creative team collaborating in a sunlit studio space
Next step

Bring us the brief you have not finished writing.

A paragraph about what is actually wrong is enough to tell us whether we are the right studio. A partner answers within two working days, including the noes.