Identity, the campaign that launches it, and the site that carries both. Everything below has a price, a lead time and a named person against it.
Half of what we are hired to fix turns out to be a decision nobody has made yet. We would rather spend week one finding that than month three discovering it.
Everything is negotiable in week one and expensive in week nine. We front-load the disagreement on purpose.
A strategy nobody can picture is a strategy nobody will follow. We bring pictures to the second meeting, not a deck.
The bad photograph, the long name, the sponsor lockup nobody planned for. If it holds there, it holds everywhere.
The work has to keep working after we leave. That means a system your team can run without calling us.
A week with whoever wrote it. We come back with the problem restated, and often it is not the one on the page.
Not three variations of one idea. Two genuinely different answers, so choosing between them is a decision rather than a preference.
The chosen direction becomes rules, files and the awkward cases. This is the longest stretch and the quietest one.
We train the team that will run it and stay reachable while they do. The gap between a guideline and a working team is always wider than the guideline admits.
One brief, one team, one date. Scope agreed in writing before a day of work happens, and anything outside it quoted before it starts.
A standing half of the studio for teams that ship continuously. Unused days do not roll, because a retainer that banks hours stops being a retainer.
A ninety-minute session where we take your brief apart with you and hand back the problem restated. No deck, no invoice, and no obligation. We do about one a fortnight and roughly half never become projects.
A paragraph about what is actually wrong is enough to tell us whether we are the right studio. A partner answers within two working days, including the noes.