Halden Press
A packaging system for a press that sells in shops it has never visited. The brief was shelf legibility at three metres; the answer was one ink and a much larger fold.
IdentityPackagingPrint
Polaris Studio
One page, because you
already know what an agency site says.
Who we are, four projects, the numbers they moved, and how to reach us. There is a longer version, but nobody has ever asked for it.
Recent clients
Halden PressMeridian LabsFold QuarterlyKestrel GroupAmbitNordwell
The studio
Fourteen people in Lisbon, four projects at a time.
2016
Founded in Lisbon
148
Brands shipped since
4
Projects at a time, never five
9
Weeks, kickoff to handover
Work
Four projects, and what each one was actually for.
Every one of these had a number attached before we started. The ones underneath are the numbers afterwards.
Meridian Labs
A product identity built with the engineering team in the room from week one, so nothing was drawn that could not ship in the same quarter.
ProductDesign systemWeb
Fold Quarterly
An editorial grid handed over as rules rather than files. Six editors have used it since and none of them have called us.
EditorialTypeGuidelines
Kestrel Group
Eleven companies under one masthead without an internal war. Most of the work was the argument, and the drawing took three weeks.
ArchitectureNamingRollout
Results
The numbers our clients report, not the ones we counted.
Collected six to eighteen months after launch, from the people who signed the invoice rather than from our own analytics.
31%
Average lift in shelf pickup, Halden's own count
2×
Trial signups at Meridian, quarter on quarter
6
Editors who have run the Fold grid without asking us
0
Rebrands walked back since 2016
Contact
March is the next opening.
Tell us what the work has to do rather than what you want it to look like. A partner answers within two working days, and the noes come with reasons.
No pitch deck, no discovery invoice. A price and a date by the end of the week.
