(The studio)
Small on purpose, and slower than you have been told to expect.
Eleven people at one table in Rotterdam. Nine projects a year, because the tenth is where the work starts getting worse and nobody notices until the launch.
2014
Founded, in a borrowed loft
11
People, no account layer
9
Projects a year, capped
62%
Of a year from returning clients
(Capabilities)
Four things we do properly, and the ones we send elsewhere.
Anything not on this list, we will tell you who does it better. That is not modesty, it is scheduling.
The mark, the rules around it, and the awkward cases nobody plans for: the small size, the bad photograph, the sponsor lockup that arrives in week nine. Ten to sixteen weeks, from €28,000.
NamingWordmarkGuidelinesRollout
(Clients)
Asked a year later, which is the only useful time to ask.
They argued us out of the project we asked for and into the one we needed. Four years on, the system is still on every hull.
Ida SundqvistManaging Director, Norrland FerriesTwo designers have joined since launch and neither needed anyone to explain how the thing works.
Tomás FerreiraFounder, Halden PressThe invoice matched the number on the first email. I have not been able to write that sentence about an agency before.
Jonas WielandChief Executive, Kestrel GroupThey turned our first enquiry down and told us who to call instead. We came back two years later with the right one.
Amara BoatengEditor in Chief, Fold QuarterlyThey argued us out of the project we asked for and into the one we needed. Four years on, the system is still on every hull.
Ida SundqvistManaging Director, Norrland FerriesTwo designers have joined since launch and neither needed anyone to explain how the thing works.
Tomás FerreiraFounder, Halden PressThe invoice matched the number on the first email. I have not been able to write that sentence about an agency before.
Jonas WielandChief Executive, Kestrel GroupThey turned our first enquiry down and told us who to call instead. We came back two years later with the right one.
Amara BoatengEditor in Chief, Fold QuarterlySix editors have used the grid since they handed it over and none of them have called us about it.
Priya RamanHead of Brand, Meridian LabsWhat surprised us was how much they took off our plate. We expected a design partner and got somebody who ran the launch.
Ines DuarteMarketing Lead, Atlas CoffeeThe packaging outsold our forecast in the first quarter and nothing else about the product changed that year.
Caleb OseiFounder, Northwind GoodsThey said no to half of what we asked for and were right about all of it. Annoying, then obvious.
Lena FischerOperations Director, Solace StudiosSix editors have used the grid since they handed it over and none of them have called us about it.
Priya RamanHead of Brand, Meridian LabsWhat surprised us was how much they took off our plate. We expected a design partner and got somebody who ran the launch.
Ines DuarteMarketing Lead, Atlas CoffeeThe packaging outsold our forecast in the first quarter and nothing else about the product changed that year.
Caleb OseiFounder, Northwind GoodsThey said no to half of what we asked for and were right about all of it. Annoying, then obvious.
Lena FischerOperations Director, Solace Studios