Launches that are still working a year after the launch.
An independent studio building identity, packaging and the campaigns that carry them. Four projects at a time, run by the people who pitched them.
See the reel148
Brands shipped
4
Projects at a time
2016
Studio founded
Four phases, and you are in the room for all of them.
Week one, the argument
We take the brief apart with whoever wrote it. Most projects change shape here, which is the cheapest place for that to happen.
Weeks two to four, the routes
Two directions, drawn far enough apart that choosing between them is a real decision rather than a preference about a typeface.
Weeks five to eight, the system
The chosen route becomes rules, files and the awkward cases: the small sizes, the bad photograph, the sponsor lockup nobody planned for.
Launch and the month after
We stay on for the first month of real use, because the gap between a guideline and a working team is always wider than the guideline admits.
They argued with us for a month and were right for four years. I would take that trade again tomorrow.
Ida Sundqvist
Managing Director
Norrland Ferries
March is the next slot. February is when to write.
Tell us what the work has to do, not what you want it to look like. We will tell you within two days whether we are the studio for it.